Drake's stardom equals dollars in his hometown of Toronto! Gordon Hendren, a marketing and brand consultant, estimates Drizzy brings Toronto around $440 million a year! Hendren says:
"We did some calculations that suggest he's worth about $440 million to the Toronto economy. There are a number of factors that go into that calculation but we gave Drake five percent of [Toronto's] $8.8 billion [economy]."
Toronto needs to cur Drake in on those profits! Full story HERE