Nike's Decision To Back Kaepernick Was For Right Reasons!

TMZ is reporting that Nike's heart was in the right place when they made the choice to back Colin Kaepernick and his cause. The site claims that yes, Nike was aware they would face backlash, however, they also knew that their customer base is "significantly urban" and that backing Kaep would be well received. Having said that, it goes way deeper than profits for Nike, the brand wanted to show their athletes that they are willing to back them and their causes, even if it means beefing with POTUS. Good job Nike! SOURCE