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Nicki Minaj and Lil Nas X have secured new brand deals. Lil Nas and M&Ms are utilizing music and sweets to bring people together. A press release said Nas X and M&Ms would “leverage the power of music to lay the groundwork for a new platform that brings people together to celebrate music, build connections, and enjoy more moments of fun through a series of initiatives set to kick off later this year”. “M&Ms is iconic and I’m a huge fan of the brand,” said Nas X. “I’m excited to work with them on some really cool projects this year that are as colorful as they are.” Minaj is becoming an ambassador and strategic advisor for and to MaximBet – which is an offshoot of men’s magazine Maxim. Minaj is also the creative director for the publication, which, says the press release, “will enable her to influence editorial, photography, profiles, covers and future events for the iconic publisher.”