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On top of the Bacardi lawsuit in Bermuda, managing his properties in Ghana, and being a dad to three children, JAY-Z is also helping Rihanna with her Super Bowl Halftime performance. JAY-Z has been the NFL’s live music strategist since 2019. The music mogul also signed Rihanna to Def Jam in 2005. Since taking over the position, JAY-Z coordinated the 2020 Super Bowl halftime show which featured Shakira and Jennifer Lopez. In 2021, JAY-Z worked with Dr. Dre, Snoop Dogg, 50 Cent, Eminem, Mary J. Blige, and Kendrick Lamar for one of the biggest hip-hop shows in history.