The popular clothing store, H&M, was put on blast after a racist ad popped up on their UK website..showing an African American boy wearing a "Coolest Monkey In The Jungle" hoodie.
TSRStaff: Thembi ( @ThembiTV_ ) _____________________________________ Alright #Roommates, a lot of people are up in arms about a photo that has been going around from the #H&M website. _____________________________________ The photo is of a black boy who is wearing a "monkey" hoodie for #H&M. _____________________________________ People are extremely upset that the people in charge of the shoot chose to put the black boy in the green sweater as opposed to the other sweaters pictures in the collection. [SWIPE] _____________________________________ We have verified that these pictures are indeed on the #H&M #UK website--but what do y'all think #Roommates? Are people reaching, or are they absolutely right in being upset?
The ad has since been pulled from the website and the company has issued a (half ass) apology..
"We sincerely apologize for offending people with this image of a printed hooded top. This image has been removed from all online channels and the product will not be for sale in the United States."
But of course, you know we ain't about to let this go, right?!
So the white kid is the “survival expert” and the black kid’s “the coolest monkey in the jungle” yeah?! 2018 and we still have to bear this kind of non-sense, injustice & disrespect?! @hm please get yourself a reasonable, intelligent marketing manager ASAP!! 🤦🏽♂️ #smh pic.twitter.com/HrzuIDhT5W— Leon Balogun (@LeonBalogun) January 8, 2018
This isn't the first time that H&M has been exposed for their racism. When they launched in South Africa, they preferred to have white models instead of models of color.— Luke Waltham (@lukewaltham) January 8, 2018
I'M ALL 100% HERE FOR THIS NEXT TWEET!!!
Also @hm how abt issuing an apology to this handsome little boy and his family for the humiliation. He also needs to short another campaign! Pulling his picture takes away opportunity for him that wasn’t his fault! We’ll be waiting for his new pictures! He’s a Young King👑 ✌🏾 https://t.co/PzfzzZYye5— Swin Cash (@SwinCash) January 8, 2018