According to TechCrunch.com, Jay Z’s new venture capital firm Arrive, is here! The rap and business mogul has been planning the launch for a while, according to reports that surfaced in February, but a press release from parent company Roc Nation made it official on Monday.
The investment platform will work with early-stage startups, and offer investment of capital as well as assistance with business development, branding and more to help those select companies flourish, per the official announcement.
“Arrive was created to leverage our experience and resources in building brands, developing consumer facing businesses, managing artists and representing athletes. We’ve opened that diversified, global range of expertise to a new vertical: entrepreneurs and their early stage businesses.”
Arrive’s unique sales pitch to potential investment targets revolves heavily around its experience in brand building. It’s hoping to leverage that experience into something a bit different from the status quo in venture capital, according to the release.